英文【Bernstein】中国运动服装线上监测：5月趋势放缓

报告摘要

For the exclusive use of JATIN CHAWLA at TVF CAPITAL ADVISORS PTE LTD on 16-Jun-2025 China Sportswear Online Monitor: Trend decelerating in May aneesha.sherman@bernsteinsg.com

核心要点

17 June 2025

报告信息

文件全名: 《英文【Bernstein】中国运动服装线上监测：5月趋势放缓-18页.pdf》
适合读者: 战略规划行业研究员
核心数据: China's online sportswear sales grew 7% in May, a continued deceleration from
the 14% trend in April and 20% YTD trend, in part impacted by the tough comp, as
May’24 sales grew +39% YoY vs. 17% overall 2024 trend. However, increasingly, 6.18 presales are being pulled forward into May, suggesting that demand for sportswear going into
retail trend (+7.4% vs 4-5% in May) as Chinese consumers increasingly prioritize
from Tmall/Taobao and accounting for approximately 43% of online sportswear GMV
核心议题: 管理咨询

常见问题

《英文【Bernstein】中国运动服装线上监测：5月趋势放缓》主要包含哪些内容?

For the exclusive use of JATIN CHAWLA at TVF CAPITAL ADVISORS PTE LTD on 16-Jun-2025 China Sportswear Online Monitor: Trend decelerating in May aneesha.sherman@bernsteinsg.com核心数据:China's online sportswear sales grew 7% in May, a continued deceleration from;the 14% trend in April and 20% YTD trend, in part impacted by the tough comp, as;May’24 sales grew +39% YoY vs. 17% overall 2024 trend. However, increasingly, 6.18 presales are being pulled forward into May, suggesting that demand for sportswear going into。

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