英文【高盛】5月美国烈酒表现疲软，帝亚吉欧市场份额持续流失

报告摘要

27 May 2025 | 6:43PM BST Soft US spirits in May, Diageo continues to lose share What’s new? US Spirits (ex. RTDs) Nielsen data for the 4wk to May 17th shows

核心要点

27 May 2025 | 6:43PM BST

报告信息

文件全名: 《英文【高盛】5月美国烈酒表现疲软，帝亚吉欧市场份额持续流失-19页.pdf》
适合读者: 战略规划行业研究员
核心数据: sales down -3.3%, led by volume down -4.1% and price/mix +0.8%. Including RTDs,
sales declined by -0.3%, thanks to +2.6% volume growth. In the same period, Hard
Seltzer volumes declined -8.6%, while beer was down -3.4% (here). By category,
RTDs drove volume growth being up 18%. Whiskey volumes declined -4.6%, while
vodka (-4.5%) and rum (-9.0%) remained weak. Tequila volumes declined by -2.3%,
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常见问题

《英文【高盛】5月美国烈酒表现疲软，帝亚吉欧市场份额持续流失》主要包含哪些内容?

27 May 2025 | 6:43PM BST Soft US spirits in May, Diageo continues to lose share What’s new? US Spirits (ex. RTDs) Nielsen data for the 4wk to May 17th shows核心数据:sales down -3.3%, led by volume down -4.1% and price/mix +0.8%. Including RTDs,;sales declined by -0.3%, thanks to +2.6% volume growth. In the same period, Hard;Seltzer volumes declined -8.6%, while beer was down -3.4% (here). By category,。

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覆盖 2025 年,全文约 19。

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