2024年3月CPG自有品牌报告(英)
Circana, LLC | For public use The anticipated gains of private brands (also referred to as store brands or private label) amid high inflation have been realized. This report provides an update on the
Circana, LLC | For public use The anticipated gains of private brands (also referred to as store brands or private label) amid high inflation have been realized. This report provides an update on the
Circana, LLC | For public use The anticipated gains of private brands (also referred to as store brands or private label) amid high inflation have been realized. This report provides an update on the
Circana, LLC | For public use The anticipated gains of private brands (also referred to as store brands or private label) amid high inflation have been realized. This report provides an update on the核心数据:• Total dollar sales of private brands increased 6% in 2023, and units increased 0.9%. Private label gained share;from name brands, increasing from 24.7% of total unit sales in 2022 to 25.5% in 2023. Sales were higher for PL F&B,;6.7% compared to nonedible 5.1% Still, private brands gained share from name brands, increasing to 24.7% of total。
覆盖 2024 年,全文约 36。
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适合战略规划、行业研究员等读者参考。
重点分析了品牌等议题。